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Cuando Tim y Ashley se conocieron, ambos eran atletas de secundaria. Tim jugaba béisbol y Ashley jugaba baloncesto. Si bien el atletismo de la escuela secundaria era una gran parte de su vida, pronto asumieron roles más importantes como madre y padre. Cuando era una familia joven, Tim se unió al ejército a los 18 años y sirvió en la Fuerza Aérea para satisfacer las necesidades financieras de su familia, mientras que Ashley se quedó en casa para cuidar a su pequeño y obtener su título universitario en línea.



Equipping athletes and coaches to achieve their full potential through mindset, faith, and performance.


Our vision is to equip 1 million people in 10 years.


The Battle Ax Sports team is excited to equip our community to achieve their full potential!

Have a question for the Battle Ax team?

Want Battle Ax Sports in your retail store?

Want Battle Ax Sports as your next sponsor?

Ashley Cole

Cofounder, Owner

Tim Cole

Cofounder, Operations & Development

Aden Cole

Athlete, Graphic & Web Design


"Now may the God of peace, who brought again from the dead our Lord Jesus, the great shepherd of sheep, by the blood of the eternal covenant, equip you with everything good that you may do his will, working in us that which is pleasing in his sight, through Christ Jesus, to whom be the glory forever and ever. Amen."

Hebrews 13:20-21

Our Values


We show up every day seeking to create meaningful impacts that make our team and our customers feel confident and inspired to chase their full potential and achieve their goals. Having an inspirational mindset helps make that possible.


We do the things we say we’re going to do, without exception. This dedication to discipline starts at the individual level. But we don’t just think or talk about discipline, we pursue it through our actions. At Battle Ax Sports, we are continuously learning, innovating, and growing to reach and then further stretch our potential. That’s how we make ourselves better. That’s how we make our community better.


Accountability is central to success. We hold ourselves and our clients highly accountable to their goals — because that’s how they’re achieved. True growth doesn’t happen by accident. We believe that accountability yields extraordinary results.


We have a big God; therefore, we are an organization that has big goals. Breakdowns in communication can result in a failure to achieve those goals, so in order to prevent that from happening, our team has full transparency — across our team, our customers, and other organizational partners — so that we can prioritize the work we do in order to get closer to achieving our goals.


Battle Ax Sports can’t grow if our team members aren’t serious about their own personal, professional, and financial growth. When we’re all in alignment about goals, opportunities, areas of improvement, we can all win. Our teams, our clients, our entire organization is poised to win when we approach our business with an aligned mindset.


Our clients buy our products and hire us to help them maximize their performance, so every product we create, every service offering we provide is designed to do one thing: deliver results. Being results-oriented as a core value focuses our thinking and helps us make good decisions when we’re in the development stage of anything that we produce.

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